Finding talent: Attracting a diverse range of applicants
To attract a more diverse pool of applicants, go beyond traditional platforms and adopt inclusive communication strategies:
Advertise Beyond FindAPhD
Post opportunities on specialist diversity networks (e.g., STEM-focused groups, Women in Engineering forums, BAME academic networks). Share adverts through professional associations and community organisations that support underrepresented groups.
Target Ethnically Diverse Universities
Build relationships with universities that have high proportions of students from minoritised backgrounds. Offer information sessions and campus visits to raise awareness of funded PhD opportunities.
Create Accessible Resources
Develop fact sheets explaining: How to apply for a PhD / Funding options and eligibility. Run short webinars and open discussion groups to answer questions and demystify the process.
Use Social Media
Use Tik Tok, Instagram and LinkedIn to share: Why doing a PhD is a great career move (e.g., skills, impact, career pathways) and share success stories from diverse researchers. Include visuals and short videos to make content engaging.
Inclusive Messaging
As with the project outline, ensure adverts include clear eligibility statements encouraging applications from underrepresented groups Inclusive language (check using tools like Gender Decoder or paid services such as Textio, Jasper, CopyAI, Grammarly Business).
EDI statements – example 2026 projects | Aerosol Science CDT Advertise widely